You’re not the first person to ask and yes, you absolutely can.

If you run a small local business, you can probably do much of the Local SEO work yourself. It’s quite a learning curve, but if you have the time, it can be done. There are plenty of free resources online and “do it yourself SEO tools” that can help you with learning how to manage your own SEO.

And if you are a small business or a start-up (and you’re not in a rush to see results), it’s perhaps even a good idea to try to do it yourself before you hire an SEO company, as it will give you a basic understanding and appreciation of how complex search engine optimization can be.

Apart from the obvious time cost (the time to learn how to do your own SEO, and the opportunity cost while learning) you may also end up spending money paying for various SEO tools – tools that SEO consultants and agencies use day to day.

These tools help you to better understand the SEO opportunities, research keywords, and monitor your results along with your competitors, however their monthly costs can add up, quite quickly. For an SEO agency, the cost of these tools are spread across all of the clients and are just part of doing the job efficiently.

What you get with an SEO consultant is years of training and experience at a digital agency, learning from their peers, understanding the do’s and don’ts with search engines, access to the tools and reporting, along with having developed tried and tested strategies that can save you a lot of time (and potentially save you from making serious mistakes).

Remember that it will take time for you to see results: typically, from 3 – 12 months from the time you begin making changes until you start to see serious benefits (more on that below). If you think that you still need extra help from a professional, please get in touch.

Both SEO and Google Ads are marketing strategies that involve search engines and keyword usage that you can engage in to attract web visitors, increase leads, and boost your sales. However, there are several differences between the two, and your choice of which technique to use will depend on your overall marketing goals.

#1 Cost:
SEO is an organic way to rank your website on top of search engine results page. With some website modifications, content optimization, and technical tweaks, you can dominate Google without spending a lot of your marketing budget. Meanwhile, Google Ads require budget spend because you will have to bid on keywords, buy placements, and pay on every click you get on your ads. It definitely costs more than engaging with SEO.

#2 Results:
When done properly and maintained regularly, your SEO campaign can drive long-term results. This means, all the time and effort that you’re exerting today in optimizing your website will not be wasted and will bring in traffic even after years to come. On the other hand, the increase in traffic, visits, and conversions brought by Google Ads are just short term. As long as you’re funding your AdWords campaigns, you will be getting good results. But, as soon as you turn them off, all metrics will go down again.

#3 Traffic:
When your website ranks organically on top of Google search results from an effective SEO campaign, you can expect a huge volume of traffic to come in, with a daily increase as long as it maintains its good position. Additionally, the more web pages you rank, the bigger the volume of traffic you’ll be getting. With Google Ads, they will only generate traffic for the duration of the campaign.

While Google AdWords provides faster results and instant placement of your website on top of Google search results (under Sponsored links), it can be really costly and the results are not lasting. With search engine optimization, you can guarantee excellent results that can last for years!

If SEO hasn’t worked then one of four things has occurred:

1. You’ve been ripped off by a scammer – Sadly there are a lot in this SEO industry, and if this has happened to you, we’re truly sorry. We’ve been doing this since 2008 and we’ve yet to disappoint a single client by claiming we could do something we actually couldn’t.
2. You were working with a website designer, developer, or marketing agency – SEO is a lot like brain surgery. It’s a very detailed, specific skillset that very few people truly possess. A lot of website design, marketing, or graphic design companies offer ‘SEO’ as a service, however they are not experienced in the craft. They are good at many things, but you don’t want your logo designer doing your SEO.
3. Your SEO company didn’t know what they were doing – This is much more common than you’d think. Lots of people start their own SEO agency after watching a few YouTube videos, or taking a $10 online “course”. They think that they can learn along the way, and sadly, they convince many business owners that they know what they are doing when they truly have no clue. SEO, is a skill set that takes years to master and hiring a newbie (disguised as a guru) will leave you disappointed in your rankings.
4. Your company didn’t do enough to beat tough competition – If you paid $100, or even $500/month for SEO in the past, then chances are your campaign wasn’t aggressive enough, or have enough effort and resources required to beat out tough competition. As the saying goes, “If you think a professional is expensive, wait until you work with an amateur”.

After a brief call, we’ll:

No one can guarantee you a #1 ranking on Google. No one.

And while many agencies will guarantee you that #1 ranking, it’s Google who ultimately makes that decision, and there isn’t a single SEO company that has a special relationship with Google.

Our guarantee is that no one will work harder to get you the rankings you deserve than our SEO team. We promise to be honest and upfront no matter the work we’re doing for you.