Faster site speeds = Better user experience
# 1
We have the experience
Web design & development has been our bread and butter since 2008, and we’ve been pushing web design boundaries ever since.
# 2
Our work is 100% in-house
We’re a results-driven company that has proudly offered in-house development since day one. Absolutely no outsourcing!
# 3
We have a track record
We’ve handled hundreds of digital & web design projects. We’re very proud of our reputation for client service & success.
Speed up your website
The speed of a website is one of the performance factors to look at when trying to understand how your site ranks in search engines. If your pages can load quicker, this could have a positive effect on your Google search rank, which in turn improves the user experience – nobody likes waiting for a web page to load.
Our site speed optimization service will improve the speed of your site so that it loads fast and lives up to your user’s (and Google’s) expectations.
Why speed REALLY matters
Yes, your customers will appreciate a fast loading site. But a fast website will also lead to improved rankings in search engines, help you to attract and keep more customers, and actually make (and save) you money in the long run!
Search Engine Rankings
Google evaluates sites and ranks them based on several metrics – speed being one of them. Search engines consider fast loading sites to be of more value to visitors, and can rank them higher than slower sites.
If you want your website to perform well in search engines, you need to have a fast loading site.
Ranking higher in search engines can lead to more engaged visitors and more potential customers.
Pay Per Click Score
When running any pay-per-click campaign (in either Google or Facebook), the landing page is reviewed and given a score (this is known as the quality score).
If it’s content is relevant to the ad, and the page loads quickly, it scores higher. The lower the score, the more the PPC campaign will cost to run.
An improved high quality score can save over 50% on your on-going PPC budget!
Return On Investment
Once you’ve invested time and effort on improving your search engine rank, and you’ve spent time and money on optimizing your pay-per-click ad campaigns to drive all this new traffic to your website, it makes sense to present the best possible website to your new visitors.
A fast website will leave customers with a good impression of your business. Fast websites increase trust, make it easier for the visitor to become a customer and improve the potential return on investment.
Investing in improving your site speed, isn’t just about having a quick site for the sake of having a quick site. It effects all aspects of your SEO, marketing and online conversion optimization efforts.
Site speed optimization is the one single improvement to your website, that can have a long-lasting value for your business.
Why not a fixed price?
Because every website is unique. They’re built differently, hosted differently and may have different issues. Your website might be in better condition than someone else’s, and not need as much work to fix the issues. So you shouldn’t have to pay for services you don’t need.
What if something breaks?
The very first thing we’ll do is create a backup of your site. That way we can fully restore things in case something serious comes up. Any serious problems or potential breakages will be discussed with you before we start.
How fast will my site be?
Each site is different, but we aim for a 3 second load time at most for most. We often achieve a less than 2 second load time.
There are many factors that can vary an outcome. We may even suggest removing some things (because of intense server calls).
What if more time is needed?
We give estimates based on the initial review, however it could be that we find more that needs fixing than originally thought. If this is the case, we’ll stop and inform you of your options.
Options could include sticking to the bare minimum, or doing the work to achieve the “best bang for your buck”, or doing everything to get the absolute best possible outcome. Again we’ll keep you informed of any and all options as we go.
Can I start with the Speed Package and add Turbo later?
Absolutely! You can advise us to start with our Speed Package service first, then we can review what improvement that has made to the speed of your site.
We can then discuss other speed opportunities (and likely outcomes), and decide whether or not to continue optimizing.
Why would I need a 6 month review?
It’s always a good idea to run regularly scheduled audits on your site. This will help greatly in preventing big surprises. The improvements we definitely help you once they’re implemented, but clients sometimes have a way of causing speed issues without even realizing it.
A free 6 month review is just our way of making sure everything is still working as intended, and that you’re still getting the long-term benefit of our speed optimization service.
* The typical time mentioned is based on average time spent working on previous speed optimization projects, and is to be used as a guide only. We’ll review your website and provide an estimate based on the specific speed issues found with your site. Please note that an estimate is not a fixed price quote, as there can be many factors that can effect the time it takes to achieve a high quality outcome (which is our aim for each client). We use time tracking software to track time spent on the job and this information is provided to you for complete transparency. All of our work is done by in-house web developers (we don’t outsource or offshore any of the work), so your website, and it’s data, is kept secure.
What do we ACTUALLY do?
We start by reviewing your site’s overall speed as well as other external factors (such as DNS hosting, website hosting etc.). You would then engage us to provide a speed optimization service for your website that may include some (or all, depending on the need and your budget) of the following improvements.
Initial Speed Testing
We have several go-to speed tests that give us an indication of the current state of your website’s health. We use these tests as a benchmark to compare the improvements to at the end.
Hosting Review
We review your web hosting setup and may suggest changing hosting. Is it cheap and slow? Is it in the right location for your audience? Is it set up correctly? Does it run with the correct resources for your website?
Server Optimization
If your hosting provider is a good solution – To get the best possible results from your site we will make updates, tweaks and improvements to your server setup if required.
Optimize Images
Without reducing quality, we use lossless compression to optimize the images on your site.
Minify + Combine JavaScript & Stylesheets
We minify and compress all scripts and styles, add expiring headers to local assets and move styles to the head and scripts to the footer.
Identify Render Blocking Resources
We move the JS & CSS files, icon fonts and Google fonts code (with pre-load) where they won’t slow down the loading time of visual elements of the page.
Enable GZIP Compression
We enable GZIP compression on your server which leads to using less resources, reducing loading times and an overall faster website.
Lazy Load Images
We can set up lazy loading images across your site (so they only load when you need them), which reduces load time and bandwidth costs.
Cloud Flare/CDN Setup
A Content Delivery Network like Cloud Flare serves your website from alternate servers around the world closer to visitors geographical location. *Service costs apply.
We’ll also perform the following for WordPress websites:
WP Plugin Review
We’ll review any and all plugins and make recommendations to reduce the number of plugins (especially known plugins that slow down your website).
Plugin + Core Updates
We run the plugin and WP core updates – if your plugins are seriously out of date, this can be a cause of slow sites (not to mention a huge security risk).
WP Cache Setup
Your cache plugin (along with the hosting) is one of the main factors when it comes to improving your site speed. We will install, setup & configure the Rocket Cache plugin.
