A dated site can diminish trust in your messaging, and leave your business lagging behind your competitors. When digital trends change, this is a strong indicator that it’s time to upgrade.

Websites should be updated in line with the expansion of an organization. The website should grow and change in conjunction with your business. It is critical to compare your website to those of your competitors to ensure that it is compatible and up to date with industry standards.

3-5 years would be an expected lifespan of a website, however it is possible to extend this by refreshing the design (an evolution, rather than a revolution), imagery and content, all without undertaking a major redesign (depending how well the existing site has been built).